Product Discovery

Deeply understand your customers, to develop products that suit their needs.

Product Discovery

Deeply understand your customers, to develop products that suit their needs.

Validate that you have identified the right market problem to solve, and have the right starting point for a solution to that problem.

Greater customer insight leads to more empathy and a better understanding of a desirable solution.

Stronger market insight means a better idea of the feasibility of a solution.

Problem validation leads to greater certainty about the business case of different solutions.

Outcomes:

  • Customer and problem insight, with team alignment

  • User and market research, user personas and user story map

  • Draft product roadmap and architecture

  • Product strategy and a business case

  • A prototype

Let’s start with one

Insights on Product Discovery

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When a cycle of Product Discovery is finishing, you will often be faced with a decision point, and it will likely differ from what you thought you would be doing. ...
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Product Discovery is an exercise in working out whether there are customers that want the product (or feature) you’re working on and that you can deliver a solution to them. ...
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If benefits don’t cut through to convince your team on doing Product Discovery, the risks definitely will. Scott Middleton outlines the 4 risks of not doing Product Discovery and how ...
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Many teams and organisations jump into build mode too early. Then they build something that customers reject, miss the mark, or need extra budget to get it there. Scott Middleton ...
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Posted on
A regular challenge for product and venture teams operating in large companies is uplifting the skills of the people raising ideas so that they are more mature when they arrive. ...
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Posted on
Most product teams are starting to adopt discovery best practices (e.g. interviewing customers, usability testing, experimenting). However, many of us are still stuck in a project world. We do research ...
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Posted on
When a cycle of Product Discovery is finishing you will be often faced with a decision point. The knowledge you and your team gained during Discovery has likely cast doubt ...
Read
Posted on
Many teams and organisations jump into build mode too early. Then they build something that customers reject, they miss the mark, or they need extra budget to get it there. ...
Read
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