How Your Mobile Acquisition Strategy Impacts Your Technology Choices

In the world of mobile, the method you choose to build your mobile app will impact how well it works...

29 Nov 2021 by Scott Middleton

Mobile App Or Mobile Web: Key Decision Factors

So you’ve decided that mobile is important for your product but now you’re faced with the choice between whether to...

15 Nov 2021 by Scott Middleton

Definition Playbook

Definition gives you an opportunity to make a plan for your prioritised Jobs-To-Be-Done, breaking them down into tasks, estimating with...

Rethinking the Role of Corporate Venture

Corporate venturing exploded in the first half of 2021, but it isn’t new. It’s been around since the early 1900s,...

20 Oct 2021 by Scott Middleton

API Design Sprint Playbook

An API Design Sprint is a 5 to 10-day process for getting clarity on API products through design, prototyping and...

13 Oct 2021 by Scott Middleton

New Venture Design Playbook

Ambitious growth plans often require addressing new customer needs, entering new markets, selling dramatically different products or applying new technology....

5 Oct 2021 by Scott Middleton

What is a Tech Spinout?

A tech spinout is where an existing organisation forms an independent business by transferring technology, assets, distribution or people to...

27 Sep 2021 by Scott Middleton

How to Justify Customer Research

One of the biggest hurdles to doing customer research is convincing your stakeholders to say yes to it. You know...

21 Sep 2021 by Scott Middleton
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