End of Discovery Decisions: What to Do Next?

When a cycle of Product Discovery is finishing you will be often faced with a decision point. The knowledge you...

7 May 2021 by Scott Middleton

Improve Your Go-to-Market Strategy with JTBD

JTBD is a great tool for understanding what you can do for your customer and helping you develop a product...

26 Apr 2021 by Scott Middleton

Why You Need Product Management

While product management enjoys unquestioned support in the world’s most successful tech companies, other organisations that could substantially benefit from...

13 Apr 2021 by Scott Middleton

How To Master Your Customer’s Needs Using JTBD

Jobs-to-be-Done is the framework for understanding your customer’s needs. However, it goes further than just understanding, and it provides the foundations for...

25 Mar 2021 by Scott Middleton

Product Validation vs. Research – A Follow Up

The discussions around product validation and research have provoked some excellent debate in the community and at Terem.  Getting tight...

25 Mar 2021 by Scott Middleton

The Complete Checklist To Truly Understand Your Customer

If there is one constant theme in my work across companies and organisations of all shapes and sizes, it is...

10 Mar 2021 by Scott Middleton

Product Bugs: A Comprehensive Guide – Bug Reporting [Part 3]

This is Part 3 of a comprehensive guide to product bugs. This part of the guide focuses on product bug...

2 Mar 2021 by Scott Middleton

Don’t Confuse Product Validation With Product Research

In product, I see validation used all too often to describe what is actually research. This misuse misleads thinking about...

2 Mar 2021 by Scott Middleton
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