How To Master Your Customer’s Needs Using JTBD

Jobs-to-be-Done is the framework for understanding your customer’s needs. However, it goes further than just understanding, and it provides the...

23 Mar 2021 by Scott Middleton
How To Master Your Customer’s Needs Using JBTD

6 Steps to Validate JTBD with Surveys

You want to get quantitative validation of the problem your new product idea is solving as soon as possible. This...

3 Jun 2020 by Scott Middleton