Most product teams are starting to adopt discovery best practices (e.g. interviewing customers, usability testing, experimenting). However, many of us are still stuck in a project world. We do research to kick off a project, we usability test right before we hand off to engineers, and our primary means for experimenting is a/b testing. These methods are better than nothing, but the best product teams are shifting from a project mindset to a continuous mindset.
In this talk with Teresa Torres, we explore the key differences between project-based discovery and continuous discovery and give your team a clear benchmark to aspire to.
Terem acknowledges Aboriginal and Torres Strait Islander peoples as the traditional custodians of our land. We wish to pay respect to their Elders – past and present – and acknowledge the important role First Nations people continue to play within the global business community.