Most product teams are starting to adopt discovery best practices (e.g. interviewing customers, usability testing, experimenting). However, many of us are still stuck in a project world. We do research to kick off a project, we usability test right before we hand off to engineers, and our primary means for experimenting is a/b testing. These methods are better than nothing, but the best product teams are shifting from a project mindset to a continuous mindset.
In this talk with Teresa Torres, we explore the key differences between project-based discovery and continuous discovery and give your team a clear benchmark to aspire to.
Terem wishes to acknowledge the traditional custodians of the land on which our office stands, the Gadigal people of the Eora Nation. We extend this respect to all Aboriginal and Torres Strait Islander peoples — to Elders past, present, and emerging — and acknowledge the important role First Nations people continue to play within the global business community.