Webinar: Product Roadmaps

Product Roadmaps: The most versatile management tool

Slides & Templates

John’s book

Useful links


John’s references (see especially Willard & McClee’s Paper):

  1. Semiconductor Industry Association, International Technology Roadmap for Semiconductors,http://www.itrs2.net/, 2001.
  2. Kostoff, R. N., Schaller, R. R., “Science and Technology Roadmaps,” IEEE Transactions on Engineering Management, Vol. 48, No. 2, pp. 132 – 143, May 2001.
  3. Williard, C. H. and McClees, “Motorola’s Technology Roadmap Process,” Research Management, Vol. 30, No. 5, pp. 13 – 19, Sept. – Oct. 1987.
  4. Management of Accelerated Technology Innovation (MATI). An industry consortium dedicated to the identification, review, refinement, and integration of technology management tools for practical business application, http://mati.ncms.org/.
  5. Kappel, T. A. “Perspectives on roadmaps: How organizations talk about the future,” Journal of Product Innovation Management, Vol. 18, No. 1, pp. 39- 50, 2001.