Video: Why You Need Product Management

18 Aug 2021 by Camilla Rosa

While product management enjoys unquestioned support in the world’s most successful tech companies, other organisations that could substantially benefit from product management are still yet to adopt and embrace the discipline.

Scott Middleton goes through what is product management, why you need it in your tech or digital organisation, and a few common questions and objections that usually come up when people start questioning the value of product management in the business.

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