Getting a decision made to fund the next step for a new product or a new venture is usually a messy affair in most companies. Companies, big and small (but mostly big), have a way of overcomplicating a decision or getting lost and diverted when a decision needs to be made on taking the next step to further fund a new idea.
Scott Middleton brings up to discussion four key questions that can be commonly applied across to decision making for any new product or venture. These 4 questions should be focused on by executives and teams pitching in order to get better, faster and more consistent decisions made.