Video: The 4 Questions Product & Venture Executives Need To Focus On

26 May 2021 by Camilla Rosa

Getting a decision made to fund the next step for a new product or a new venture is usually a messy affair in most companies. Companies, big and small (but mostly big), have a way of overcomplicating a decision or getting lost and diverted when a decision needs to be made on taking the next step to further fund a new idea.

Scott Middleton brings up to discussion four key questions that can be commonly applied across to decision making for any new product or venture. These 4 questions should be focused on by executives and teams pitching in order to get better, faster and more consistent decisions made.

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