Process has become a dirty word, but using a tried and tested product design process when designing products is a tried and tested way to get better outcomes.
Process, when applied in the right way, is the best way to unleash creativity, fast forward results and bring stakeholders along on a journey. Process also has a great way of allowing you to stand on the shoulders of giants by giving you a way to gain from lessons learnt by others.
This video will give you a starting point to narrow down the product design process that is right for you and your team for the opportunity or problem you’re wrestling with right now. Scott will be talking about the 3 design processes: Design Thinking, Google Design Sprints and Double Diamond, and when to use each one of them.