“Talk to your customers, build something people want” is a typical startup maxim, yet surprisingly few companies have regular engagement with their customers for the purpose of UX research.
One of the primary challenges is finding the right folks to conduct your research with.
So, one solution is: start a research panel!
Research panels help to make it easier to recruit participants by creating an opt-in system for collating folks who want to participate in research activities. Potential participants opt-in to contribute to research in the hopes of learning about new products, influencing the product roadmap, or possibly a financial incentive.
Companies like Atlassian, Zapier & GitLab have all built panels to streamline their research activities – but how does this translate to your work environment?
In this session, we’ll be covering:
• The basics of building your research panel (from recruitment techniques + channels to the logistics + legalities, and engagement + research democratization);
• Some insightful case studies + a Q&A session;
• Bonus: all participants will receive a guide with templates to build their own panel at the end.
Presenter: Ned Dwyer, Co-Founder & CEO, Great Question
Ned Dwyer is the co-founder of Great Question, the customer research platform trusted by companies like Adidas Runtastic, O’Reilly Media & Linktree.
Ned has previously exited two of his own companies, worked as Director of Product at GoDaddy, and is an active angel investor & advisor to early-stage startups.
Host: Scott Middleton, CEO & Founder of Terem Technologies
Scott has been involved in the launch and growth of 61+ products and has published over 120 articles and videos that have been viewed over 120,000 times. Terem’s product development and strategy arm, builds and takes clients tech products to market, while the joint venture arm focuses on building tech spinouts in partnership with market leaders.