Today, customer lifecycle management (CLM) is as important as ever, customer acquisition costs are at an all-time high and retention is vital. For many businesses, the best way to reach their business goals is to create highly relevant customer experiences.
In this talk, Negar will cover: the fundamentals of CLM strategy, definitions and KPIs as well as the tactics that her team and some of the leading experts are using at each stage. She then will go on to deep dive on a few advanced topics in this area, including the use of offers, recommendations and programs.
Negar Mokhtarnia
Product Lead- Customer lifecycle & Growth
Pet Circle
Negar is an experienced Product and Marketing leader, spending the majority of the last decade working on ways to best engage customers in several industries from Finance, Energy to E-commerce. She has spent the last 3 years at Pet Circle building better customer engagement through the use of data and experimentation, working cross-functionally across Product and Marketing.
She also writes about her learnings in Growth, Marketing and Product sharing valuable insights with her network.
LinkedIn: linkedin.com/in/negarmokhtarnia/
Medium: @negar.mokhtarnia
Host:
Scott Middleton
CEO & Founder
Terem
Scott has been involved in the launch and growth of 61+ products and has published over 120 articles and videos that have been viewed over 120,000 times. Terem’s product development and strategy arm, builds and takes clients tech products to market, while the joint venture arm focuses on building tech spinouts in partnership with market leaders.
LinkedIn: linkedin.com/in/scottmiddleton
Twitter: @scottmiddleton
Medium: scottymiddleton.medium.com
