Don’t Confuse Product Validation With Product Research

In product, I see validation used all too often to describe what is actually research. This misuse misleads thinking about...

16 Feb 2021 by Scott Middleton
Don’t Confuse Product Validation With Product Research

Why Do Product Discovery?

Many teams and organisations jump into build mode too early. Then they build something that customers reject, they miss the...

1 Oct 2020 by Scott Middleton
The Dangers of Not Doing a Product Discovery

Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics

Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for...

21 Feb 2019 by Scott Middleton