How to Plan Iterations for a New Product Idea

You can be 99.98% certain that you will need greater than 1 iteration Sir Tom Dyson iterated 5,126 times on...

9 Jul 2019 by Scott Middleton
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How to validate new products and new features with Landing Page Experiments

Landing page experiments can rapidly provide you and your team with real data about your new product ideas – whether...

21 Feb 2019 by Scott Middleton

Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics

Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for...

21 Feb 2019 by Scott Middleton

Benefits of a hypothesis-driven approach to new product development in large organisations

New product development is inherently risky and often ends in failure but if you take a hypothesis-driven approach to developing...

24 Jan 2019 by Scott Middleton