Don’t Confuse Product Validation With Product Research

In product, I see validation used all too often to describe what is actually research. This misuse misleads thinking about...

16 Feb 2021 by Scott Middleton
Don’t Confuse Product Validation With Product Research

Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics

Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for...

21 Feb 2019 by Scott Middleton

12 Behavioural Data Types for Product Management

Behavioural data, data that describes the observed actions of users or customers, gives you real insights into how people are...

16 Jan 2019 by Scott Middleton
behavioural_data: app analytics